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About Us

Our story is about families โ€” including yours

For over 40 years, we've been dedicated to one thing: making sure no family has to face unexpected financial burdens during the hardest time of their lives.

How We Started

A family business built on trust

Final Expense Direct was founded in 1984 by Kim and Ellen Jo Wilhelm. What started as a local insurance operation has grown into one of the most trusted names in final expense insurance.

In 2007, the Wilhelms made history by becoming the first company in the industry to sell final expense insurance entirely over the phone. This innovation meant that seniors anywhere in the country could get the coverage they needed without leaving their homes.

Today, our team of over 50 professionals carries on that same mission: helping families protect themselves with affordable, easy-to-understand insurance plans from the comfort of their own home.

"We believe nobody should have to worry about being a financial burden to the people they love."

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What We Stand For

Our values guide everything we do

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Compassion First

We understand this is a sensitive topic. Our agents are trained to listen, empathize, and help โ€” never to pressure or rush you into a decision.

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Honesty Always

We'll tell you exactly what a policy covers, what it costs, and whether it's the right fit. If we're not the best option for you, we'll say so.

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Simplicity in Everything

Insurance is confusing enough. We break everything down into plain English so you know exactly what you're getting โ€” no fine print surprises.

Our Partners

We work with the best in the business

We're not tied to just one insurance company. We compare plans from over a dozen top-rated carriers to find you the best coverage at the best price.

Mutual of Omaha
AIG
Transamerica
Foresters Financial
Gerber Life
Prosperity Life
Royal Neighbors
Americo
Cincinnati Life
GTL

Let's find the right plan for you

Speak with one of our licensed agents today โ€” no obligation, no pressure.

๐Ÿ“ž (800) 788-8560
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